Trying to do a few quicky posts today, before I begin breaking down the fall TV season.
Here we have RFID-equipped video screens attached to supermarket shopping carts. The idea is to trigger server-based ads based on proximity, so if you’re going down the cereal aisle, up comes an ad for Go Lean Crunch. Moreover, it’ll also have a map feature, so you can find the cereal aisle, and, not coincidentally, they can track when you found the cereal aisle and what you did there. Neat, huh? I guess security cams, bar-code scanners, and those cool huge convex mirrors aren’t enough any more. They want to know exactly how I picked up some Shiner Bock, and make sure I take in a couple of Budweiser ads along the way.
Some of the designers helped design tanks for the military, which makes sense since shopping carts do take a beating, but is amusing, if oddly appropriate nonethless.